All Aviation Companies have a Blog or some kind of online communication tool: Social network, Press room or a Blog.
Why choose a blog instead of other online tools?
Well, a blog gives the opportunity to get more into detail on topics you want to write about, it is an interesting way to interact with the public and it is good for attracting readers or potential clients to your website.
It is also a good way for making people understand how you work, what are your expertise and what you are offering them.
Let’s see how to manage a blog for an Aviation Company.
Blog Management for Aviation Companies
Managing a blog means having goals.
The first step you have to do is define your goal.
Set your blog goals
What do you want to achieve with your blog?
An easy way to do this is to decide and define carefully who are your target readers.
- Who should read your blog?
- Who are you writing to?
- What should they do with your information?
- What do you want them to do?
These are 4 pillar questions which have to be answered.
If unanswered you might start writing without a true purpose and then start blaming yourself or the net for not seeing the numbers of visitors increase.
In other words, you have to build a business plan and by doing this you will get to the point where you will need to describe your audience.
Who are they?
Write for your potential audience and for influencers
For example. If you are working for a flight school organization or you own one and you decided to attract potential student pilots, all of your efforts will concentrate on that target.
But… Pay attention to this now.
You cannot focus only on attracting potential student pilots hoping that they will read your blog and automatically get converted into clients.
Not at all that simple.
What you have to focus on is influencers (who is already a pilot for example).
These are all those readers that understand the value of what you are offering and they will write about you, they will share your articles on social networks, speak to other people about you and get other readers to flow into your blog.
Content is king
In the blogging world this is something that everybody knows: Content is king.
This goes for you as well as for Guru Masters of Blogging like Brian Dean.
Content is king means that the quality of your posts is the only thing you have to focus on.
You can have the best theme in the world, but if your content is not of value, your theme and service are worth noting.
So focus on good quality.
Now, let’s understand for a moment what good quality means.
How to write good quality content
In the blogging world this means having something to teach, giving something in exchange of what you are asking.
In exchange you can get something from readers (share on social network, interaction, referral) and if you’ve convinced them enough they will end up buying your service.
Good content doesn’t mean following all SEO rules and trying to beat competition by who’s on the first page of Google.
That will come.
Initially concentrate on what you know best
Write about what you are expert in.
Going back to the flight school… You might be a pilot yourself, so don’t focus on cheap selling techniques like “Want cheap flying lessons?” – “Need a flight instructor?”. “Funding your Aviation Education” – “Am I a good Candidate to Become a Pilot?”.
All good content that I took from actual blogs:
This content is ok, but there’s a problem.
It will not attract visitors and it doesn’t actually give practical information that people can start using on the spot.
Today people need something useful, not just general information. The net is full of that.
If you want to be different start writing only about what you actually know: it might be about flying techniques, flight rules and regulations, incident analysis, flight experiences…
By doing this the quality of your content will rise because you are actually writing about something you know and it will be easy for you to write in such a way to make it useful to other pilots (influencers) and potential student pilots (clients).
Right. So now you just have to start by planning things in this way.
- Write down a precise description of your audience
- Write down what you can teach them (define topics)
- Write down what they should do (apply flying techniques in there next flight)
- Write down what you want them to do (interact with you? share your content?)
These points will make it much easier for you to start writing good quality content, getting people to know what you are capable of and learn something from you.
They will understand that actually you don’t just want to sell them a service, but you are truly interested in teaching something of value.
So, let’s start from you, get this post shared on your social network and apply these 4 pillar rules of blogging. Then let me know how it worked!